Imported · everyday
Italian jewellery
Imported, light gold. The stuff people wear to the office. Chains and pendant sets, not a haar for a function.
What Italian jewellery means in a gold showroom
When someone in North Mumbai asks for Italian jewellery, they usually mean imported gold that sits light. A chain you forget you have on. A pendant set for work. Small earrings that do not pull. It is still gold. Hallmark still applies. It is not costume, and it is not temple work.
The old site listed Italian or imported gold next to everyday gold, Maharashtrian work and South Indian haar. That is still how the trays are kept. Italian jewellery lives on the same gold counters as the work chains and the bangles. We do not have a separate imported-only room. Phoolji, Gopalji or Vijay will open the light tray and tell you the grams.
People use the word Italian for a look as much as a country of origin. Fine links. A machine-made shine. A clasp that sits flat. A length that goes under a collar. If a piece was made here to that language, we still call it Italian-looking, and we still stamp it. We will not pretend a local copy is an import if it is not. Ask, and they will say which is which.
Lightweight Italian gold chains for everyday wear
Most of the Italian sitting is chains. A work chain that does not catch on a bag. An Italian-link piece that sits flatter than a traditional rope. A slightly longer chain for a pendant. A shorter one that stays inside a shirt. Lengths change week to week. We do not list lengths or weights on this site, because the box is not the same on Tuesday as it was last Saturday.
Men buy these as often as women. A first gold chain. A replacement when the old one has thinned. A gift that should not feel like wedding gold. If you already own a pendant — a diamond, a colour stone, a small religious piece — they can put it on a new Italian-length chain so you are not buying a whole set again.
See the dedicated gold chains page if you want the heavier work chains as well. This page is the light imported line. The two trays sit next to each other. You can try both in one visit.
Pendant sets and office jewellery
After chains, the next ask is a pendant set. Some with a small diamond. Some with a ruby or a sapphire. Some plain gold. The point is daily wear, not a function haar. A modern necklace that is not bridal. Lightweight earrings that match. Light bangles when we have them, including a rhodium-finish pair.
Office jewellery is a real sitting here. Someone who already has the wedding set and wants something they will actually wear on a Tuesday. A daughter who wants gold that does not look like her mother’s haar. A gift for a colleague or a sister that should feel finished, not heavy. We try to do what is right for the customer at that point, rather than sell them a bridal weight they will leave in the box.
Indo-western earrings sit on this tray too. So do small daily studs that happen to be light. If you want a full bridal necklace, that is necklaces and haar and wedding jewellery. If you want a diamond-first pendant sitting, start at Kundali and come back to the gold counter for the chain if you need one.
Italian jewellery vs traditional Indian gold
Traditional gold here is weight you can feel. A laxmi har. A carved kada. A black-bead mangalsutra. Antique work. Temple motifs. That gold is for weddings, for one serious piece, for families who want the piece to look like the jewellery already in the house. Italian jewellery is the opposite job. Same metal. Different sitting.
We keep both because the same family buys both. The mother who sat for a haar in 1998 now wants a light chain for work. The bride who took a temple set wants a pendant she can wear under a kurta in July. We will not talk you from one into the other. If you came for Italian, you get the light tray. If the light tray is wrong for the function, we will say so.
Antique and temple work live on antique jewellery. Everyday and bridal hallmark gold live on gold jewellery. Italian is the light imported slice of that gold counter. You do not need three visits. You need the right tray opened first.
How imported gold is hallmarked and checked
We only sell hallmark gold. That is normal now, not a boast. 916 is the default, stamped, the same metal whether it is a work chain or a wedding haar or an Italian link. Papers travel with the piece. They are not issued by this website.
Then the piece still has to pass QC. Finish. Clasp. Stamp against the ticket. A chain that kinks. A pendant bail that will saw through a fine link in six months. If a piece fails, it does not go in the tray. We are in the middle: personalised service, and also the checks that very large stores do, which family showrooms often skip. The longer version is on hallmark and QC.
After you take it home, a light chain needs the same care as any gold chain. Wipe it. Do not share a box with a heavier haar. Bring it back if it thins or the lock sits wrong. Jewellery care is the short list we give at the counter.
Making an Italian-looking piece from a photo
If you see a design on Instagram, Facebook or Pinterest, we can make it. A cropped story is enough. Say what must stay — the link, the length, the pendant shape — and what can move. They confirm the karat and a date. You see the piece at the counter. If you don’t like it, give it back and we will remake it. Because we care about the customer being satisfied.
This is a large part of the work now. People save a reel, walk in, and want that chain in their length. We will not invent a weight or a rate on this page. The person at the counter will tell you the grams for the piece in front of you, or for the piece they are about to make. The process is on custom jewellery and in the longer note how a remake runs.
Which showroom keeps Italian jewellery
Start at Bhayandar if that is the counter your family already uses. Phoolji and Yogeshji. Talao Road, since 1992. The light tray sits with the rest of the gold.
Mira Road is the everyday gold counter on Queens Park, behind Deepak Hospital. Gopalji and Ramji. Good if you already live on Mira Bhayandar Road and want to try a chain without crossing to Bhayandar.
Kundali Jewels, next to Thunga, is the diamond room. They keep pendant sets and diamond-on-Italian-chain pieces. For a full Italian-line gold sitting they will send you to Narenkumar on the same road.
Kandivali is last, and the smallest of the four. Vijay and Mahendra at Viceroy Court, Thakur Village. They keep the light gold tray. People also come here from Borivali, Malad and Dahisar. Message before you travel if you want a specific length pulled.
We do not sell online. There is no cart. New designs come through about every two weeks. Ask what is in this week. Also see everyday gold, earrings, and rings if the sitting is broader than a chain.
Light pieces from the tray








Questions people ask about Italian jewellery
- What is Italian jewellery in a gold showroom?
- Here it means imported, lightweight gold — chains, pendant sets and small daily pieces. It is hallmark gold, not costume jewellery, and not a temple haar.
- Do you sell Italian jewellery online?
- No. We do not sell online. Message Bhayandar, Mira Road or Kandivali, or walk in and ask what is on the tray this week.
- Is Italian gold hallmarked?
- Yes. Same 916 stamp and QC as the rest of the gold tray. Finish and clasp get checked before a piece leaves.
- Which showroom keeps Italian jewellery?
- Bhayandar, Mira Road, then Kandivali. Kundali is the diamond room. For a full Italian-line sitting they will send you to the gold counters.
- Can you make an Italian-looking piece from a photo?
- Yes. Send a screenshot from Instagram, Facebook or Pinterest. If you do not like it, give it back and we will remake it.
- How often does the Italian tray change?
- New pieces come through about every two weeks. Stock moves. Ask what is in before you travel.
Ask what is in stock
Bhayandar, Mira Road or Kandivali. Kundali will send you to the gold counters for a full Italian-line sitting.
Bhayandar
Tulsi Mahal 1-2, Navghar Cross, Talao Road, Hari Chandra Nagar, Bhayandar East, 401105
+91 77109 78004 · Closes 9:30 PM
Mira Road
22/23 Upvan Building, Behind Deepak Hospital, Mira Bhayandar Rd, Queens Park, Mira Road East, 401105
+91 96193 60116 · Closes 9 PM
Kundali
D Anex, Holy Complex, Mira Bhayandar Rd, next to Thunga Hospital, Medetiya Nagar, Queens Park, Mira Road East, 401105
+91 95949 86324 · Closes 9 PM
Kandivali
Viceroy Court, 14, opp. Jain Mandir, Thakur Village, Kandivali East, 400101
+91 95949 86371 · Closes 9 PM